My weak spot for webcam music videos can be directly traced to the “frequently sings in the mirror” category (No hairbrush needed! I would have a headset). There’s something really intimate and voyeuristic about it, because you’re watching something available to you, but at the same time it’s not for you. The webcam functions like a two-way mirror in videos like this, because the performance is controlled but also able to be viewed by others.
TEETH’s “Care Bear” is a really great example of this. The low budget video really works because it chronicles different stages of webcam performance. The first shots of the video are of people getting ready to film themselves- they’re putting on lipstick and fixing their hair, which is a familiar routine to anyone who has every taken so much as a self-portrait of themselves. From there, the video moves into exhibitionism. The different people in the video, who have already been revealed as carefully stylized, dance and lip sync to the song. The stylization and the process of that is also pretty important when you look at the gender-bending in the video. Gender as performance is easily noted here, as (people who appear to be) men adorn themselves with lipstick and wigs before they begin to lip sync.
[I also really hope that one dude has on a mud mask and is not doing some sort of gross blackface.]