I just recently downloaded Cassie’s new mixtape, so in quasi-celebration of that (I’m a fan), I thought I would crank out a few long-sitting opinions about the video she and Nicki Minaj made for “The Boys.” The song is a typical narrative but from a different perspective — some nameless dude uses his money and power to bag a bunch of women as his prizes, but because it’s told from the perspective of women onlookers, the male braggadocio is something to be scorned, instead of praised. (“Your lipstick stain smells like a cheap hotel/
Diamond watches and a gold chain can’t make my frown turn around.”)
The video is also cartoonishly feminine, which is a common trope for Minaj, who frequently refers to herself as “Barbie.” Nicki commands a group of men dressed in bright pink, then enters a salon, which we see from the beginning will turn into a crime scene. There are surface-level comparisons to the video for Beyonce and Lady Gaga’s “Telephone,” which also prominently features a crime scene perpetrated by the singers, but “The Boys” is less an avenue for random chaos and more a story of control. Cassie is dressed in bright, feminine colors, but still postures herself in a masculine way, sitting with her legs spread and tossing money in mocking imitation of the men she sings about (“You get high/ fuck a bunch of girls / and then cry / on top of your world”). The murder of the men is a gendered revenge, a more gruesome role reversal, as it’s often women who suffer violence at the hands of men.